Individualism 

Individualism refers to independence and self-reliance and the extent to which a society functions like this, can reflect the values of their culture. Asian culture is much more group and team oriented where as in countries such the United Stated and Australia, there is much larger focus on independent work.

For example, in a westernized work place is highly individualistic where employees must work hard and show initiative in order to progress and will act so purely out of self interest. Contrastingly, the collectivism in Asian society encourages employees to commit to the business itself and your relationships with others greatly influence how quickly you will be promoted.

Hence western culture encourages people to look after themselves and their immediate family in order to succeed and receive merit for their hard work, whereas in eastern countries such as China and Thailand, people are encouraged to work as groups in order to act in the best interests of their organization and country. 

Reference: E Brindley, 2011; Individualism in Classical Chinese. Available at:http://www.iep.utm.edu/ind-chin/